NEW GRADUATE PROGRAMS
Client: Northwestern University
Healthcare Quailty and Patient Safety Graduate Level Programs Marketing Materials
Northwestern University's Institute for Heathcare Studies was the first to establish not only a Master's Degree, but also a Certificate Program and Faculty Development Program in Healthcare Quality and Patient Safety.
Because potential applicants on any of the three programs are web-savvy and connected, marketing materials are mainly electronic and available via Northwestern's website, including detailed curricula, faculty listings, schedules, admissions requirements and forms. A downloadable and emailable electronic brochure is the prime marketing piece, with postcards, flyers and open house events geared toward specific demographic populations.
A stained glass window on the Chicago campus, graphics from the Institute for Healthcare Studies' website, and Northwestern's purple are used to create brand identity.
SELL SHEET SERIES
Client: American College of Chest Physicians (ACCP)
A series of three sell sheets (two 6-panel and one 8-page saddle stitched pieces) promoting marketing and exhibition opportunities to related businesses at the ACCP's Live Courses seminars. Each sell sheet included course offerings, maps, graphs and tables of data, and an application form. Printed on dull 65# Cover stock with gloss varnish to imagery and color header/footers for non-smudge writing.
Quantity: 3000 each
GETTING TO KNOW US
Client: Chicago Scenic Studios
Chicago Scenic Studios (CSS) works closely with clients to create excitement. They wear many hats, depending on clients' needs. CSS developed their seven theme hats.
Icons representing each theme were developed using CSS' corporate colors. For the postcard series, icons were added, with additional graphics to a hat, one per postcard, celebrating each theme. The postcards were sent once every several weeks so recipients would realize the scope of all CSS' capabilities.
Reflection & Progression Annual Report
Client: Illinois Maternal & Child Health Coalition
A 2-color, 8-page roll folded, self-mailing Annual Report, printed on matte 80# cover stock. Snap shots were provided and a stock cover photo selected, pie charts were created from data provided by the client. The duotoned images were carefully adjusted to make sure they didn't become garish or muddy.
COMMUNITY OUTREACH MATERIALS FOR NATIONAL CHILDREN'S STUDY
Client: National Children's Study / Northwestern University
As part of the initial regional casting for a national 25-year children's study from birth entailed participant and provider brochures, multiple ads, signage and commuter billboards at bus/subway stops and metro rail stations, both in English and in Spanish. Multiple local and regional logo customizations were required to help localize this national study to participants.
NO ONE HAS TO FACE BREAST CANCER ALONE
Client: Y-ME Breast Cancer Organization
Pro bono work for Y-ME included an overall look and feel for general materials including an information brochure, book mark and tabletop poster for events, followed by the PinkStreak marathon team's logo and a Y-ME brochure, an invitation to the Sharon Rose Miller Wig & Prosthesis Salon, and a "Passport" invitation to the Y-ME annual ball.
Counterpoint to an illustration of a woman's back, the general brochure lists a series of facts about breast cancer. The Pink Streak logo turns the pink ribbon into a racer. Sharon Rose Miller's memorial salon subtley uses a single rose to honor her work and memory, and the pink ribbon is used as a textured pattern inside the invitational passport.