Client: American College of Chest Physicians (ACCP)
Concept and materials for a series of annual Continuing Medical Education (CME) for the Morning Educational Symposia (MES) programs held in conjunction with the ACCP's annual CHEST meeting include a door-dropped brochure outlining each symposium in detail, ads in trade publications including the ACCP's own CHEST Journal, and slide templates and signage for onsite usage.
An overall 'branding' of each year's series unified the overall program and included particular call out imagery for each of 6-7 different symposium topics. Color played a big role in helping differentiate the individual courses.
Quantity: 3000 brochures
A TALE OF TWO PROGRAMS
Client: Domestic Violence and Mental Health Policy Initiative (DVMHPI)
Participant and Trainer Guides: Access to Advocacy / Responding to Survivors Guides
Two programs, four guides containing a total of approximately 1,200 pages, each program offers a Trainer Guide and Participant Guide with detailed information, support documentation, reference materials, and slide handouts.
Sister programs, the covers are similar in design but color separates them. The abstract pattern is not specific and is used for all manuals. The same internal structure unifies content and, with the aid of color, provides an easily navigable educational resource for those in the field. Content is cross-refereneced to slides, with endnote references for each manual.
Quantity: produced and distributed electronically
CHOOSE THE PROGRAM
Client: USCIPP / National Center for Healthcare Leadership (NCHL)
A satellite entity under the umbrella of the NCHL, the USCIPP is a nonprofit association of American healthcare entities who advance international access to US-based healthcare. At their annual meeting, member institutions share best practices and learn about the latest trends in international healthcare.
This 28-page printed program is the backbone of the event, providing the meeting agenda, highlighting speakers, advancing related organizations, and supporting the event with tributes to award winners as well as sponsoring organizations.
High-concept imagery adds elegance and a feel of quality to this digitally printed piece, allowing a reduce cost for the nonprofit.
CONTINUING MEDICAL EDUCATION —SOLVING G.I. DILEMMAS
Client: Digestive Diseases Education Company (DDEC)
Program Brochure, Syllabus, and Posters for one in a series of Continuing Medical Education programs for gastroenterologists, the brochure contains the necessary requirements for CME accreditation, including objectives, agenda, faculty, accreditation, credit hour information, and a registration form. The 30 page Syllabus, provided to attendees, includes detailed program information, presentation abstracts, presentation graphics, and CME credit registration information.
Program graphics represent therapeutic treatment abstractly enough to cover the range of gastrointestinal health issues covered in this program.
HEALTHCARE LEADERSHIP COMPETENCY MODEL
Client: National Center for Healthcare Leadership (NCHL)
Guidelines for healthcare leadership competency programs providing best practice outline for all aspects of healthcare leadership and career advancement.
A Venn diagram was created and then separated into sections in the guidelines to visually show the interconnectedness and 'position' of core competencies needed to effectively grow healthcare leaders, guiding users through the content.
SHAKEN BABY SYNDROME: PARTICIPANT GUIDE
Client: The Wingra Group & American Red Cross
Participant guide to help caregivers understand Shaken Baby Syndrome, with information, quizes and lists to educate participants in recognizing the signs of SBS.
Cover graphics visually describe the subject and differentiate it from other guides. Content is organized and presented in a straightforward way to facilitate learning and provide reference, with calming colors used on internal pages.