CELEBRATING THE PACKAGE
Client: Adobe Systems Inc.
To celebrate the much overlooked artwork on their production packaging, Adobe wanted to create a calendar which, month by month, showcased a product's artwork. Design for each month's layout highlights details of the package artwork in a collage format. Each calendar listing is unique and honors the integrity of the package design.
Suggesting that — since this was the educational channel and each university and college would have different start dates, game dates, finals weeks, etc. — we allow faculty and staff receiving the calendar to personalize it for their institution's calendar, Adobe agreed to include blind-diecut stickers that recipients could add to their calendar.
NEW PRODUCT SALES ROLLOUT
Client: Siemens Medical Solutions
Siemens rollout campaign to sales force, introducing a new, more ergonomic chair for their nuclear medicine MRI / CT scanner.
First wave (yellow) opened to a financial incentive, the second wave (blue) made a game of four chairs, and the final wave (red) included a swatchbook sample of the chair covering colors for the sales people to use in the field.
Client: Adobe Systems Inc.
Opening Doors was created as both a counter point-of-purchase display for university bookstores and a direct mail piece to the education channel, this award-winning piece presents Adobe's range of educational software versions and teaching guides. University of Wisconsin - Madison provides the backdrop in showcasing Adobe's product range.
INVESTOR LOOKBOOK FOR FILM
Client: FilmArts Productions
A 24-page electronic "look and feel" collage of images and text seducing potential investors and industry contacts into greenlighting a film production. Content included imagery that evoked the sensuous qualities and locations intended for the film, a synopsis of plot along with potential actors, budget, and bios of the proposed producers, writer, director, cinematographer were included.
Quantity: electronic distribution
CELL-A-BRATING AT THE PIER
Client: Chicago Scenic Studios
Chicago White Sox's Cellular Field Illustration designed to join a series of already-installed graphics highlighting Chicago attractions, strips Cellular Field to its basics on a limited color palette.
PACE: PROGRESS IN MOTION
Client: Pace Regional Transit
Pace, the suburban bus and regional paratransit division of the Regional Transportation Authority in the Chicago metropolitan area, celebrated a decade of progress in a limited edition, oversized publication. Designed using Pace's photographic library, hundreds of images were searched, sorted, and selected for the piece, scanned from varying quality prints. The final layout was digitally printed on matte 80# cover with a translucent front fly sheet and grommet-bound and scored, this piece went to the movers and shakers who had made the decade's advances possible.